Insiders Guide To Everything Air Max

It's Air Max month at The Lab and we're celebrating everything Air Max. The good folks at Nike have been teasing new releases in anticipation of Air Max 2018. In 2014 Nike declared March 26 as Air Max Day, dedicating the entire month of March to honouring Air Max. Ever since then, Nike has merged some of their best technology, updating our Air Max favourites from the past and re-imagining the sneaker through the release of the VaporMax silhouette.

With it's heritage firmly in running and performance, the sneaker has become a street-wear icon, garnering the support of sneaker aficionados everywhere. As the campaign has grown, encouraging people to show their love for Air Max, the occasion is more than just an opportunity to drop cash on sneakers, it's a celebration of milestone moments of Air Max in popular culture; from where it all started to where sneaker culture is moving.

If its the first time you've heard of Air Max Day, check out this episode of 'From The Ground Up' on Highsnobiety with Pete Forester, who dished out insight on the significance of the iconic Air Max shoe.

Stay locked to our Instagram feed for how to keep your Air Max fresh as well as details on how you could win our limited edition Air Max Cleaning Kit.

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